Real Estate Investor Magazine South Africa Dec/Jan 2016/17 | Página 36
PROPERTY MANAGEMENT
3 Significant Ways
to re-think Property Management for 2020
Technology a game changer
BY PRITESH RUTHUN
T
he role of the property manager no longer
relates to simply administrating your clients’
investments – it’s about offering insights that deliver
the best return on investment.
South Africa’s commercial real estate sector is
evolving because of an increase in digital technologies
available to better manage your properties. However,
simply investing in technology in your commercial
property management business isn’t enough to
guarantee success. According to PwC, the changing
real estate landscape will have several implications for
real estate managers in the fast-approaching future.
In its report: Drivers of change for the Real
Estate Industry, PwC’s experts say that high energy
prices, climate change and government regulation
will impact the role that property managers play in
ensuring success for their clients. The report also
notes that the role of property managers will include
more than just administrative support; as investors
TAKE NOTE
According to PwC’s report, com mercial real estate investment
will require greater global specialisation by property managers,
as more risks will emerge. Your ability to assess both local and
international risks and provide solutions to mitigate it will
enable your customer’s to make fast, sound, financial decisions.
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DEC/JAN 2017 SA Real Estate Investor
will rely on their property managers for added capital
expenditure insights.
Here are PwC’s three predictions on the roles that
property managers will have to play in 2020 and
beyond:
Role 1. Offer a ‘global thinker’ perspective
PwC’s report describes that real estate managers will
need to think globally, as global investable real estate
availability will expand – particularly in emerging
markets. This means that investors are going to be
coming to you with investment ideas in particular
areas that they’ve read about or been told about.
It’s up to you to ensure that you remain abreast
of global investment opportunities, rather than
remaining focused on localised opportunities. Should
there be a shortage of properties in the local market,
you don’t want to be in a position where you’re turning
potential investors away because you don’t have
enough knowledge of a particular market’s property
availability.
Role 2. Offer underlying economic insights
Due to the rapid urbanisation of cities, particularly
in South Africa and other emerging markets around
the world, there’s going to be opportunities for
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