Real Estate Investor Magazine South Africa August 2015 | Page 54

MY STORY Powerful Woman In Property Property investment with additional benefits BY MONIQUE TERRAZAS J enny Ellinas is the Founder and Managing Director of Cypriot Realty, and is recognised and respected as ‘Southern Africa’s authoritative investment specialist for Cyprus’, as well as for property investment opportunities in The Med. Cypriot Realty, a proudly South African company, has an impressive seven-year track record of promoting permanent residency, citizenship and property investment in Europe, assisting many South Africans in finding their perfect home, facilitating the permanent residency and citizenship application process, as well as physical relocation to Cyprus. More South Africans are looking at offshore property investments, not only to diversify their risk and hedge their currency risk, but also to take advantage of the additional benefits offered by residency and citizenship-by-investment programmes in Cyprus. Where it all started Married with two adult sons, Jenny lives in Cape Town. With 18 years of sales management experience, she has worked for a number of blue chip companies, innovating and implementing solid sales strategies. Before starting Cypriot Realty, Jenny was the Western Cape Regional Sales Manager of FNB Home Loans; and the Regional Manager of SA Home Loans 52 AUGUST 2015 SA Real Estate Investor Western Cape. She also managed MWEB South Africa’s online advertising for multiple national sales teams and succesfully established MWEB Namibia’s online advertising division. She has expertise in media sales, public relations and personnel recruitment. Jenny is passionate about sales and marketing. She believes her experience in the financial industry has given her an advantage in the offshore services industry. From tenants to investors Jenny says that she and her husband were tenants for many years while living in Johannesburg: “It made financial sense at the time, as we had a young family and growing businesses. When we moved to Cape Town, we rented for a year to get a feel for the areas we wanted to consider in terms of accessibility to schools.” “While renting, we had saved up a decent deposit. When we found the right property, we secured a mortgage and purchased our first house in the suburbs. We has also saved up enough to do a complete refurbishment. We sold the property within a year, which means we benefited from paying minimal interest on the loan and also made a substantial profit, so we had an even bigger deposit for our next home,” comments Jenny. “It was at this time that we realised the immense www.reimag.co.za