Real Estate Investor Magazine South Africa April/ May 2020 - Page 60

INVESTOR INTELLIGENCE SERIES PART 2 Why don’t you have money? MEIR EZRA How do you increase your speed? In this universe, everything operates on the basis of start, change and stop. You are born, you grow, and you die. I am against it, but this is the universe we are living in! You started to read this article, you will change your mind to one degree or another, and you will stop reading the article (hopefully at the end and not before). The start, change and stop is the basic process in this universe, and we can call it “the cycle.” Much like a computer has certain amounts of processes and can run certain amounts of cycles simultaneously, you too were born with a certain amount of processes, and so you have an ability to run a certain amount of cycles simultaneously. When you open too many programs in a computer, the computer slows down; and if you open even more programs, it will crash. When you open too many cycles in your mind you will slow down too and will experience what we know as stress. Stress is the human manifestation of too many open cycles. Too many unhandled things. If you open even more cycles, you will crash too, and in human experience, we call this a nervous breakdown. Whereby every time you start a cycle and did not close it, you started, changed, but did not stop. A process is being stolen from you, and you become slower and less able, and you will have less money. I t is important to note that success does not just come at no cost, in my previous pieces I have mentioned my first law of success. The law of success To be successful, to have money (or anything), you must be RESPONSIBLE. To be responsible, you must fully understand what responsibility means. Additionally, full responsibility will result in endless amounts of money. In this article I will give you the next law. Money is the result of providing goods or services that are needed and wanted by the prospect. Similarly, to have money you need: 1. Something to sell (goods or services) 2. That something must be, or made, desirable by the prospect. 3. Provide the thing sold. 4. Collect the money. 5. Correct the organization. 6. Correct the goods or services. 7. Upsell. If you do all those seven steps, you will be rich – guaranteed. If you are not rich, one or more of those steps are missing, guaranteed. Before you can handle any of those points, there is a more basic point to be handled The truth, that you may accept but may not really agree with, is: 58 APRIL/MAY 2020 SA Real Estate Investor Magazine You are way too slow! Speed, and speed alone determines how powerful you are. If you have two identical businesses, and one delivers its product or service within a day and another within a week, the one that delivers within a day will be more successful. McDonald’s changed the industry by introducing fast food. Before McDonald’s, you had to wait 20 – 30 minutes for your order. McDonald’s speed of delivery made McDonald’s a multibillion-dollar chain! “To be successful, to have money (or anything), you must be RESPONSIBLE.” Amazon changed the way we purchase since it changed the speed of delivery of goods, speed. The same applies to Netflix vs. Blockbuster, speed! This applies to you too. If you are slow in handling your inbox, if you are slow in providing quotes, if you are slow in handling complaints, you will fail. The law is: If you are slow, you will fail; and if you are failing, you are too slow. How slow can you get? Dead, The slower you are, the more dead you are. Slowness kills. The freer processes you have, the more you can compute simultaneously, the smarter you are, the faster you are. An open cycle robs you of your process, makes you slow and powerless. Inability to close cycles of action robs you of your power and makes you weak. You will feel tired, unmotivated, hard to start, or in short, a failure. Examples of open cycles can be: looking at an email and not answering, promising you will call back. ‘I will let you know when we can meet, I will let you know where we can meet, I will clean my desk, I will move the file to the correct folder, I will decide later, I will clean the garage, I will hire someone, I will…’ How do you increase your speed? Close all cycles of action. The first handling is simply to make a list of ALL your open cycles. Then, take the first one, and only the first one, and close it. Then take the next action and do that one. Repeat to completion. Do whatever it takes to complete the list. Why don’t people close cycles of action? The reason people don’t close cycles of action is that they don’t do what they do while they are doing it. If you can do ONLY what you are working on or doing, with nothing else involved, you will become a powerhouse, A person that can do what he does when he is doing it. Conversely, when one does many things at once, he might feel like he is "multi-tasking" and getting more done, while in fact he would be much better off handling or doing just one thing fully at a time. We've all had those moments where we just feel like we can't take on any more or else, and we crash! The following "Do's and Don'ts" will ensure you operate with all your attention units and experience zero crashes. You will be amazed at the power and speed you will get by following these very simple rules: Do not: Delay to later. Do not read part (or all) of the e-mail and decide to reply or handle later Do not file it in a different folder with the idea of working on it later Do not start to reply and stop in the middle The above will prove to be fatal to your ability to handle future tasks and actions, as every time you do that, an attention unit UNKNOWINGLY is occupied, and you become weaker and slower! Do: Complete the cycle. The moment you click on and open the e-mail, read it, work on it and finish it right away, right then and there. The law is: you touch it, you play it. If you expect an action or answer in return to your communication, convert the communication to a task with a defined target date. Setting up a task that will remind you when you need to take the next action eliminates the need of occupying any attention units. This is the most important action, and other than ensuring you do not waste attention units, it also ensures nothing gets forgotten. If you don't expect an answer in return to your communication, simply reply to the e-mail. However, concentrate on replying in a final way which will ensure the communication does not drag out or end up needing further communications. If no further action is needed, file the communication in the appropriate organized and easy to find folder. Yes, you need to keep nearly all communications as they are the "memory" of the organization. If no further action is needed, and you do not need to retain the communication - delete the communication and release the attention unit. The purpose here is to create time by ensuring one does not do the same work twice, while also ensuring that no communication, task or action is ever dropped or forgotten, and you keep your attention units free all the while. Try it out over the next couple of days. It's simple, but it's magic! SA Real Estate Investor Magazine APRIL/MAY 2020 59