Real Estate Investor Magazine South Africa April/ May 2020 | Page 60

INVESTOR INTELLIGENCE
SERIES PART 2
Why don’t you
have money?
MEIR EZRA
How do you increase your speed?
In this universe, everything operates on the basis of start,
change and stop. You are born, you grow, and you die. I am
against it, but this is the universe we are living in! You started
to read this article, you will change your mind to one degree
or another, and you will stop reading the article (hopefully at
the end and not before). The start, change and stop is the basic
process in this universe, and we can call it “the cycle.”
Much like a computer has certain amounts of processes
and can run certain amounts of cycles simultaneously, you too
were born with a certain amount of processes, and so you have
an ability to run a certain amount of cycles simultaneously.
When you open too many programs in a computer, the
computer slows down; and if you open even more programs,
it will crash. When you open too many cycles in your mind you
will slow down too and will experience what we know as stress.
Stress is the human manifestation of too many open cycles. Too
many unhandled things.
If you open even more cycles, you will crash too, and in human
experience, we call this a nervous breakdown. Whereby every
time you start a cycle and did not close it, you started, changed,
but did not stop. A process is being stolen from you, and you
become slower and less able, and you will have less money.
I
t is important to note that success does not just come at
no cost, in my previous pieces I have mentioned my first
law of success.
The law of success
To be successful, to have money (or anything), you must be
RESPONSIBLE. To be responsible, you must fully understand
what responsibility means. Additionally, full responsibility will
result in endless amounts of money.
In this article I will give you the next law.
Money is the result of providing goods or services that are
needed and wanted by the prospect.
Similarly, to have money you need:
1. Something to sell (goods or services)
2. That something must be, or made, desirable by the
prospect.
3. Provide the thing sold.
4. Collect the money.
5. Correct the organization.
6. Correct the goods or services.
7. Upsell.
If you do all those seven steps, you will be rich – guaranteed.
If you are not rich, one or more of those steps are missing,
guaranteed. Before you can handle any of those points, there is
a more basic point to be handled
The truth, that you may accept but may not really agree
with, is:
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APRIL/MAY 2020 SA Real Estate Investor Magazine
You are way too slow!
Speed, and speed alone determines how powerful you are. If
you have two identical businesses, and one delivers its product
or service within a day and another within a week, the one that
delivers within a day will be more successful.
McDonald’s changed the industry by introducing fast
food. Before McDonald’s, you had to wait 20 – 30 minutes for
your order. McDonald’s speed of delivery made McDonald’s a
multibillion-dollar chain!
“To be successful, to have
money (or anything), you
must be RESPONSIBLE.”
Amazon changed the way we purchase since it changed the
speed of delivery of goods, speed. The same applies to Netflix
vs. Blockbuster, speed! This applies to you too. If you are slow in
handling your inbox, if you are slow in providing quotes, if you
are slow in handling complaints, you will fail.
The law is: If you are slow, you will fail; and if you are failing,
you are too slow.
How slow can you get?
Dead, The slower you are, the more dead you are. Slowness kills.
The freer processes you have, the more you can compute
simultaneously, the smarter you are, the faster you are. An
open cycle robs you of your process, makes you slow and
powerless. Inability to close cycles of action robs you of your
power and makes you weak. You will feel tired, unmotivated,
hard to start, or in short, a failure.
Examples of open cycles can be: looking at an email and
not answering, promising you will call back. ‘I will let you know
when we can meet, I will let you know where we can meet, I
will clean my desk, I will move the file to the correct folder, I will
decide later, I will clean the garage, I will hire someone, I will…’
How do you increase your speed?
Close all cycles of action. The first handling is simply to make a
list of ALL your open cycles. Then, take the first one, and only
the first one, and close it. Then take the next action and do that
one. Repeat to completion. Do whatever it takes to complete
the list.
Why don’t people close cycles of action?
The reason people don’t close cycles of action is that they don’t
do what they do while they are doing it. If you can do ONLY
what you are working on or doing, with nothing else involved,
you will become a powerhouse, A person that can do what he
does when he is doing it.
Conversely, when one does many things at once, he might
feel like he is "multi-tasking" and getting more done, while in
fact he would be much better off handling or doing just one
thing fully at a time. We've all had those moments where we
just feel like we can't take on any more or else, and we crash!
The following "Do's and Don'ts" will ensure you operate with
all your attention units and experience zero crashes. You will be
amazed at the power and speed you will get by following these
very simple rules:
Do not:
Delay to later.
Do not read part (or all) of the e-mail and decide to
reply or handle later

Do not file it in a different folder with the idea of
working on it later
Do not start to reply and stop in the middle
The above will prove to be fatal to your ability
to handle future tasks and actions, as every time
you do that, an attention unit UNKNOWINGLY is
occupied, and you become weaker and slower!
Do:
Complete the cycle.
The moment you click on and open the e-mail, read
it, work on it and finish it right away, right then and
there.

The law is: you touch it, you play it.
If you expect an action or answer in return to your
communication, convert the communication to a task with
a defined target date. Setting up a task that will remind you
when you need to take the next action eliminates the need
of occupying any attention units. This is the most important
action, and other than ensuring you do not waste attention
units, it also ensures nothing gets forgotten.
If you don't expect an answer in return to your
communication, simply reply to the e-mail. However,
concentrate on replying in a final way which will ensure the
communication does not drag out or end up needing further
communications.
If no further action is needed, file the communication in the
appropriate organized and easy to find folder. Yes, you need to
keep nearly all communications as they are the "memory" of
the organization.
If no further action is needed, and you do not need to retain
the communication - delete the communication and release
the attention unit.
The purpose here is to create time by ensuring one does
not do the same work twice, while also ensuring that no
communication, task or action is ever dropped or forgotten,
and you keep your attention units free all the while.
Try it out over the next couple of days. It's simple, but it's
magic!
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