BROLL AFRICA
BROLL AFRICA
A Word on risk
There’ s no soft-pedalling here: currency and repatriation are still issues in several jurisdictions. The remedy is clear sight and clear contracts, price FX / exit risk properly, stage entries, and commit only when anchor depth and operator capability align.“ Be brave, not reckless,” Horne says.“ Stage entries, prove outputs, then scale.”
The 50 Year Advantage
Anniversaries matter when they come with receipts. Broll’ s five decades mean institutional memory: how a city’ s rent curve behaves in stress, which corridors actually trade, which maintenance shortcuts always backfire.“ We know where the ghosts live,” Horne jokes.“ And we’ ve got the data to prove it.” That knowledge, layered onto modern tech and a continent-wide people system, is the real moat.
The Way Forward
First, precision growth. Choose corridors with anchor depth, commit to FM uptime that hardens yields, and compress opex with technology. Keep training pipelines full through the Broll Academy so service levels don’ t slip as you scale.“ Consistency wins the marathon,” Horne says.“ That’ s skills, standards, and speed.”
Second, partnership as a force multiplier. Lean into PPPs that unlock infrastructure and refurbish portfolios( ROT / BOOT models included). Co-develop with anchors and operators who can trade through cycles. Stay independent enough to partner widely, but standardised enough that every mandate feels familiar from day one.
Africa’ s property market is moving from speculation to systems. Broll’ s answer, local leadership, FM scale, data fusion, and disciplined M & A, is built to turn volatility into a portfolio of controlled outcomes. If you’ re looking for a partner who can show up in multiple markets with the same standard and the right kind of speed, the invitation is clear.
“ This continent rewards operators who do the hard yards,” says Horne.“ That’ s our lane, prove it, then scale it.”
Up next in the October edition of REImag Part Two: West & East Africa, inside the markets with Bolaji Edu( Nigeria) and Moses Lutalo( Uganda). Don’ t miss Part 2 in our October issue.”
23