COVER STORY
COVER STORY
“ Africa is open for business,” Horne tells me, leaning forward.“ Backed by data, run by local leaders, delivered with global discipline.”
This is not hype. It’ s a blueprint born from hard cycles, currency shocks, and a thousand operational decisions in markets that don’ t forgive tourists.“ Merit beats muscle,”
Horne says.“ We win on capability, not on logo size.” The company’ s advantage is simple to say and difficult to replicate: local authority plus global standards plus technology. That mix helps Broll move faster than multinationals while delivering consistent outcomes across countries.
The Vision, the shift, the momentum
The market is changing. Financing costs are easing, occupiers are optimising space and energy, and owners want operational excellence more than glossy brochures.
Horne’ s response is surgical: build annuity revenue through scale in Facility Management( FM), wire data into daily decisions( from leasing to life-cycle maintenance), and press into sectors with clear catalysts, hospitality and residential.
“ We’ ve moved beyond the label of‘ property manager’,” he says.“ Clients want one partner to protect value across the asset life cycle. That means technical services, soft services, valuations, data, and a training pipeline that keeps performance predictable.”
The strategic through-line: keep Broll independent on the continent so it can partner widely, and standardise outputs so clients know exactly what they’ ll get anywhere.
16 REI MAGAZINE SEPTEMBER 2025