Real Estate Investor Magazine November/December 2023 Edition | Page 145

HOSPITALITY

The Beekman Group is a leisure hospitality provider and property developer headquartered in Port Shepstone on the South Coast of KwaZulu- Natal with over 50 years industry experience . The group is known as a leisure services provider of holiday accommodation and resort management services .

The Group was founded by the dynamic duo of John and Bram Beekman , who began their business journey with a humble paint contracting business , Beekman Group Painters , in 1970 . Their complementary strengths led to rapid growth , eventually becoming one of Johannesburg ' s largest contracting companies . By 1980 , the company had blossomed and was subsequently sold , marking the transition to their next venture .
Within the Beekman Managed Portfolio ( BMP ) is a collection of high-end resorts offering a combination of lifestyle and leisure property currently valued over R1,3 billion . They manage over 30 vacation destinations in five countries and manage a membership database of over 80,000 .
Entering the Vacation Ownership Industry Relocating to Durban in 1980 , Bram and John ventured into the vacation ownership industry with their first development at Banana Beach on the KwaZulu-Natal South Coast .
Affiliated with RCI ( UK ), this venture marked their entry into the local leisure industry and laid the foundation for the official launch of The Beekman Group in 1981 , a respected developer and marketing pioneer in Vacation Ownership . Their journey continued with the development of six vacation ownership resorts , including the Qunu Falls near Ixopo .
Revolutionising Vacation Ownership In 1993 The Holiday Club was established in South Africa and soon expanded into Australia and Botswana . The introduction of a flexible Points System transformed the concept of vacation ownership , providing members with a variety choices in Southern Africa and overseas . Fiona Broom emphasised the significance of this business development , stating , “ The Holiday Club ' s innovative Points System revolutionised the vacation ownership industry ,
71 DEC 2023 / JAN 2024 Real Estate Investor Magazine