Early Life and Education
Born in Gqeberha , located in the Eastern Cape , Siya ’ s educational journey began at Summerwood Primary School . He later moved to Pearson High School , completing grade 8 before transferring to Queenstown . It was at Queens College Boys ’ High School , where he spent four transformative years in the Whitson House Hostel , that his character was truly shaped . Here , Siya engaged in various sports , forming lifelong friendships and learning the values of teamwork and perseverance .
After graduating high school , Siya pursued a BA degree in Media , Communication , and Culture at Nelson Mandela University , followed by an Honours degree in Corporate Communication . His academic background , combined with a strong foundation in sports , laid the groundwork for a career that would merge his passions for storytelling and strategic communication .
Career Foundations
Born in Gqeberha , located in the Eastern Cape , Siya ’ s professional journey began at a digital marketing agency , where he managed clients like Continental and Spar . This role provided him with invaluable experience in brand management and marketing strategies . He soon transitioned to The Ironman Group , serving as a media and communications specialist . Over six years , he advanced to a regional public relations role for Europe , the Middle East , and Africa ( EMEA ), enhancing brand visibility across various sports disciplines .
Working with high-profile partners such as Standard Bank and Red Bull , Siya learned to navigate complex corporate landscapes and develop effective communication strategies . His experience in both corporate and agency environments equipped him with a global perspective and the skills needed to lead cross-border campaigns .
Joining eXp Realty
Today , Siya serves as the Marketing Coordinator at eXp Realty in South Africa , where he plays a vital role in communicating the company ’ s mission and vision . eXp Realty has revolutionized the traditional real estate model by operating entirely in the cloud . This innovative approach allows agents to work flexibly and efficiently , accessing training and resources from anywhere in the world .
As a marketing specialist , Siya ensures that the company ’ s values are reflected in all marketing efforts , promoting eXp ’ s innovative tools and engaging with agents and clients alike . His work is crucial in advancing eXp Realty ’ s vision of being the most agent-centric brokerage , fostering a supportive community where agents can thrive .
Exciting Innovations on the Horizon
Looking ahead , Siya is particularly excited about the introduction of HomeHunter in South Africa . This Chrome extension will transform how homebuyers interact with the real estate market by seamlessly integrating eXp listings and agent services directly into popular property portals . HomeHunter brings everything into one convenient dashboard , eliminating the need to juggle multiple search portals . Homebuyers can effortlessly track , save , and revisit every property they ’ ve considered , while agents gain better insights into client preferences , enabling them to tailor their support more effectively . This collaboration through HomeHunter enhances the client-agent relationship , ensuring that the search process is both streamlined and personalized . Additionally , eXp Realty recently announced an exciting initiative : all eXp agents will receive complimentary access to Canva Pro ! With Canva Pro ’ s powerful design tools , agents can now elevate their personal branding , creating high-quality , eye-catching marketing materials for their listings and themselves .
18 REI MAGAZINE NOVEMBER 2024