Entering the Property Industry Rob believes that the property industry chose him . His extensive experience in sales , marketing , and coaching provided a solid foundation for his new venture . However , starting Hashtags Properties was not without its challenges . Navigating the red tape and compliance requirements within the real estate industry was a steep learning curve .
One significant hurdle was the process of registering a principal for the agency — an essential step for compliance . Despite having a degree in Business Management from the University of the Witwatersrand , Rob found himself starting from scratch , needing to build a reputation in a competitive industry where credibility is key
Building Hashtags Properties Group Despite these initial setbacks , Rob was determined to succeed . He hired Jackie Craig as the agency principal , allowing him to focus on the strategic vision of Hashtags Properties while learning from experienced industry professionals . The franchise model he developed was designed to empower agents , particularly those from underrepresented communities , equipping them with the skills and tools needed to own their own real estate companies .
Under Rob ’ s leadership , Hashtags Properties Group has grown exponentially . The company currently boasts over 60 agents nationwide , and the collective value of properties sold by these agencies has reached a staggering R1 billion . Rob ’ s mission is clear : to create lasting change in the real estate landscape , helping aspiring entrepreneurs thrive in an industry that has historically excluded many .
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