MASTER INVESTOR
Q: What do you say to agents still on the fence?
Q: And finally, what does legacy mean to you?
MASTER INVESTOR
Q: What do you say to agents still on the fence?
Steve: First, I tell them- don’ t rush. Really take the time to understand the model. This is more than just a career move; it could redefine your financial future and your family’ s legacy.
I always invite agents to attend our events or Model eXplained sessions and experience our culture firsthand. The more they interact with our agents and leadership, the more they’ ll see what’ s possible here.
Ferdi: Be all in. No half-measures. Find a mentor, commit to growth, and protect your integrity. The agents who lean in fully are the ones rewriting what success looks like in this industry.
Q: And finally, what does legacy mean to you?
Ferdi: Legacy is about lifting others. It’ s about creating something that lasts beyond you and building it together.
Steve: Legacy, to me, is about impact. With eXp, we’ re not just building a team, we’ re building a new model for success in African real estate.
The idea that agents can become financially free, lead others, and pass that success on for generations … that’ s powerful. We’ re building the most respected real estate organisation in Africa, one agent, one success story at a time.
With bold leadership, heartfelt mentorship, and a shared commitment to empowering agents, Ferdi Abrahams and Steve Johnstone are leading eXp South Africa into a future defined by growth, collaboration, and legacy.
30 REI MAGAZINE MAY 2025