EXP REALTY
From AI to Autonomy: The Real Differentiator
Eyes on 2030: Expansion with Intention
EXP REALTY
For the South African real estate community, the impact is tangible: faster onboarding, better tools, more support, and global visibility all while maintaining a local voice and presence.
From AI to Autonomy: The Real Differentiator
One of the most transformative developments in eXp’ s international strategy is the use of artificial intelligence to accelerate market readiness. Bravo and Sanford shared how country teams are now independently launching their own digital infrastructure including national websites, onboarding systems, and localized marketing funnels thanks to userfriendly AI integrations.
“ We had a situation in Peru where the web development vendor dropped the ball,” Sanford recalled.“ Within hours, the local team rebuilt the site using AI— with no coding experience. That’ s the kind of autonomy that changes everything.”
Bravo added:
“ We’ ve created a system where subject matter experts, marketers, recruiters, trainers are becoming builders. They’ re using AI to launch faster and operate smarter. This is how we scale a global real estate company without the drag of legacy systems.”
These AI tools are now being deployed in Türkiye, Egypt, and across Europe, Middle East, India and Africa, making it easier for leaders in markets like South Africa to localise quickly without waiting for global dependencies.
Eyes on 2030: Expansion with Intention
With plans to enter Ecuador, Egypt, and Japan, and with several other markets under review, Bravo is clear-eyed about the path ahead.
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