COMPANY PROFILE
South Africa: A Standout Success
COMPANY PROFILE
Bravo detailed how eXp has reengineered its launch strategy to prioritise localisation, in-person kick-off events, and regionalised support structures. In Peru, more than 600 agents attended the national launch event, and over 100 onboarded within the first month. In Türkiye, eXp went live with key strategic partnerships on stage securing instant credibility.
“ It’ s all about strong local alignment,” Bravo explained.“ By putting country leaders in the driver’ s seat with real autonomy and AI-powered tools, we’ re seeing results immediately. We’ ve built a launch model that’ s scalable, repeatable, and most importantly agent-centric.”
South Africa: A Standout Success
Among eXp’ s 26 + global markets, South Africa is quickly emerging as one of the most promising both in size and leadership.
“ South Africa has grown to over 1,300 agents, and we’ ve attracted incredibly strong leaders,” Bravo said.“ The team there has been guided with focus and purpose by Andrew Thompson, our Managing Director for South Africa, who has remained deeply agent-centric while building operational strength.”
He continued:
“ Andrew exemplifies the kind of leadership we’ re scaling globally trusted, adaptable, and obsessed with agent outcomes. South Africa’ s momentum is a direct result of that kind of local excellence, and we’ re just getting started.”
22 REI MAGAZINE MAY 2025