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Key Metrics for Success When evaluating short-term rental properties , understanding key metrics is essential . Proply Reports offer a range of metrics , including :
• Gross Yield : Annual rental income as a percentage of the property ' s value .
• Net Yield : Annual profit generated by an investment property as a percentage of its total cost .
• Annualized Cashflow : Net income received after deducting expenses .
• Return on Equity ( ROE ): Return generated on the owner ’ s investment .
• ROI ( With / Without Capital Growth ): Comprehensive understanding of the return generated by the investment .
Empowering Real Estate Agents and Individual Investors Whether you ' re a real estate agent or an individual investor , Proply is your trusted partner in shortterm rental investment analysis . For real estate agents , it provides personalized property journeys for clients , enabling you to make strategic recommendations and serve your clients better .
As an individual investor , it offers a personalized property journey tailored to your unique goals and preferences . With data-driven insights and strategic decisionmaking tools , you can confidently
Real Estate Investor Magazine MAY 2024 43