INVESTING
Why is social media important for you as an estate agent ?
1 . Improves brand awareness : The more you communicate your brand and message on social media , the more visible you will become . With social media , you can reach more people than ever before with a click of a button .
2 . Embrace the extreme costeffectiveness : Social media marketing is possibly one of the most cost-effective marketing strategies out there as creating an account and posting content is absolutely free . There is no doubt that social media can be a game changer if you incorporate it as part of your marketing efforts .
3 . Engage with your audience : An easy way to win attention and convey your message is to communicate and engage with your audience . Social media has made this extremely easy to do . By incorporating special themes in your content plan , you can establish your brand without any hassle .
4 . Increase online traffic : With social media content , you can drive traffic to specific platforms . Identify your objective and generate traffic towards it . For example , if you want to shine light on a new listing , ensure that you have enough information and links available for the reader to make a clear decision if they want to pursue it further . 5 . Stay on top of mind : Social media users log into their account multiple times a day . You can use this opportunity to share content frequently and establish yourself as the thought leader and go-to source for information .
So how do I communicate effectively on social media ? There are 5 tips for you to improve your social media game .
Set goals : It is important to work with a clear plan . Identify your goals and determine the social media platforms that will assist you best in achieving those goals .
Consistency is key : Plan in advance and set out what you want to communicate and when . This will
45 MAY / JUNE 2023 SA Real Estate Investor Magazine