Christill ’ s journey wasn ’ t without its tough lessons . From early ventures in corporate roles to navigating the highly competitive business environment in Johannesburg , she learned firsthand the importance of strategic adaptation and personal resilience .
Yet , despite the hurdles , Christill ’ s faith and purpose have guided her to build a business that combines creativity , integrity , and connection .
Her leadership philosophy - one that is deeply rooted in faith and service - has been integral in fostering a team that is united in vision and values .
Core Values and Unique Approach
Uncommon Group isn ’ t just a typical marketing agency ; it represents Christill ’ s commitment to providing something extraordinary . The agency is known for three key pillars that define its work and philosophy .
1 . Uncommon Integrity : In a world where trends often drive decisions , Uncommon Group prioritises integrity above all else . This means providing transparent , ethical , and honest communication with clients , ensuring that every strategy is not only effective but true to the brand ’ s mission and values .
2 . Uncommon Creativity : The agency ’ s ability to craft impactful , soulstirring narratives sets it apart . Christill believes in thinking beyond the ordinary and consistently produces work that resonates deeply with audiences .
Each campaign is designed to stand out in an over-saturated market , leaving lasting impressions and fostering genuine connections .
3 . Uncommon Connection : At the heart of Christill ’ s work is the belief that marketing is about more than publicity - it ’ s about building meaningful , long-lasting relationships . Through personalised strategies , collaborative problem-solving , and a genuine commitment to client success , Uncommon Group ensures that every interaction creates a deeper bond with the audience .
48 REI MAGAZINE MARCH 2025