3 . Guest Experience : What Separates Top Listings from the Rest ? Key Takeaways from Global Platforms :
• Airbnb ’ s “ Guest Favourites ” listings receive 40 % more bookings than the average property .
• Booking . com reported that properties with professional photos generate 24 % more revenue .
• Expedia found that unique listings , such as themed homes , outperformed standard properties by 20 %.
How to Apply This in South Africa :
• Invest in professional photography . High-quality images are crucial to attracting guests and improving reviews .
• Upgrade your property ’ s aesthetics . Whether it ’ s creating an ecoretreat , industrial loft , or beach-themed space , guests are increasingly looking for unique experiences rather than just a place to sleep
• Automate guest communication with pre-arrival emails and self-checkin instructions to ensure smooth check-ins .
• Maintain fast response times . Airbnb prioritizes listings with quick response times , often rewarding these properties with better visibility
• By focusing on creating a seamless guest experience , you can boost occupancy , increase repeat bookings , and command higher nightly rates .
40 REI MAGAZINE MARCH 2025