The Gist
1 . Leverage dynamic pricing tools and targeted discounts to maximise occupancy and revenue in competitive markets .
2 . Capitalise on the growing demand for longer stays by targeting remote workers and offering tailored amenities .
3 . Enhance guest experiences with professional photos , fast responses , and personalised touches to increase repeat bookings and boost revenue .
1 . Data-Driven Pricing & Discount Strategies : Maximising Occupancy and Revenue
Key Takeaways from Global Platforms :
• Airbnb reported that listings with dynamic pricing experienced 30 % higher occupancy than those with static rates . The key takeaway here is that rather than setting a single rate for the entire year , hosts should adjust their pricing dynamically based on factors like seasons , demand , and booking lead times .
• Booking . com ’ s Genius loyalty programme boosted bookings by 29 % for participating properties . While Airbnb doesn ’ t have a formal loyalty program , Booking . com rewards repeat customers with discounts . Subscribing to such programmes can attract loyal guests who may otherwise browse competitors .
• Expedia emphasised that offering targeted discounts led to improved customer retention and more repeat guests .
38 REI MAGAZINE MARCH 2025