Real Estate Investor Magazine June 2025 edition June 2025 edition | Page 29
By Neale Petersen
MASTER PROFILE
By Neale Petersen
Mike Greeff real estate B
From Sweet Factory to Christie’ s: The Journey of a Relentless Entrepreneur Mike Greeff, CEO and Founder of Greeff Christie’ s International Real Estate, has carved an extraordinary path through South Africa’ s property industry.
From humble beginnings and a failed sweet business to building a billion-rand real estate empire, his story is one of perseverance, strategy, and passion.