TECHNOLOGY
But with the breakout success of AI tool ChatGPT , there could be another important piece of armoury to add to your business ’ sales game plan .
AI tools like ChatGPT can be used for almost any task you can think of : from writing poetry , to improving coding and much more .
But if you ’ re thinking about how to meaningfully use this tool to improve your email sales approach , there are some serious do ’ s and don ’ ts to consider . At Superhuman Sales , we ’ ve been experimenting a lot with OpenAI and ChatGPT , and we ’ ve already learnt the following lessons :
Do utilise ChatGPT as an aide When it comes to writing your next sales email or proposal , you might want to consider using ChatGPT to get your writing process started and even speed it up . If you provide ChatGPT with carefully thought-out prompts , it can provide you with a better way of writing that sales pitch . We ’ re all creatures of habit and seeing things in a different way can help make us become better at how we go about selling .
When using ChatGP , you ’ ll also want to develop your own playbook . For example , whatever prompt you put into ChatGPT , you should always be asking the AI bot to adjust the final output for whoever your specific audience might be , and even the tone ( business-like , friendly etc ). If your industry uses technical jargon , consider including a request for this in your prompt . Think carefully about the personality type that you may be talking to and their role within their business . In the end , it might still take you 4-5 prompts before you get close to a final result that you can edit … .
Don ’ t rely on AI too much … While it ’ s useful to use tools like ChatGPT , you also need to remember that using it can risk annoying any recipients of your emails .
93 APRIL / MAY 2023 SA Real Estate Investor Magazine