INVESTING
Airbnb arbitrage has become an increasingly popular side hustle for Gen Z , but what sets this generation apart is their innovative use of social media platforms like TikTok and Instagram to fuel their success .
Rather than simply renting properties and turning them into short-term rentals , Gen Z entrepreneurs are leveraging their online presence to build brands , share their stories , and establish themselves as thought leaders in the Airbnb and real estate space .
• Social Media as a Business Tool : Gen Z entrepreneurs leverage Tik- Tok and Instagram to build personal brands , share Airbnb tips , and drive business growth .
• Influencer-Entrepreneurship in Real Estate : Young investors combine Airbnb arbitrage with content creation , monetizing their success through courses , eBooks , and mentorship programs .
• Impact on Housing Markets : Critics warn Airbnb arbitrage drives up rental prices and contributes to housing shortages , prompting calls for stricter regulations in some cities .
At the heart of this phenomenon is the rise of ‘ influencer-entrepreneurship .’ For these young investors , the line between running a business and being a social media personality is becoming increasingly blurred . They not only generate income from their Airbnb listings but also from the content they create about their experiences .
Through TikTok videos and Instagram reels , they share tips on how to start Airbnb arbitrage , handle tenant communications , and maximize profits — all while showcasing a lifestyle that appeals to followers looking for financial freedom and flexibility . This builds a community around their brand , helping them grow both their business and social media influence simultaneously
A key factor driving this trend is the visual and narrative appeal of Airbnb arbitrage . The behind-the-scenes content that these young entrepreneurs share — ranging from setting up stylish rental properties to showcasing the passive income they generate — resonates with a broad audience . Many viewers , inspired by the success stories and the “ get rich with Airbnb ” messaging , become eager to follow the same path . For Gen Z , it ’ s not just about making money through real estate ; it ’ s about ‘ branding themselves as successful entrepreneurs ’.
These influencers also monetise their growing audience by offering online courses , eBooks , and mentorship programs on how to replicate their
38 REI MAGAZINE DECEMBER 2024 / JANUARY 2025