INVESTING
Spanning from Cape Town to Johannesburg , Airbnb has proven to be a uniquely lucrative opportunity , offering unparalleled potential for profitability across South Africa
key advantages to investing into Airbnb in South Africa
61 . The Allure of South Africa
South Africa ’ s charm is undeniable . From the iconic Table Mountain to the vibrant city life of Johannesburg and the natural beauty of places like Kruger National Park , it ’ s no wonder that the country draws millions of tourists each year . This constant influx of visitors makes it an ideal location for short-term rentals . According to recent reports , domestic travel on Airbnb has
2 . Superior Returns with Airbnb
In my experience , Airbnb properties across South Africa significantly outpace traditional rental models in terms of returns . For instance , properties in sought-after areas often achieve higher occupancy rates and command premium nightly rates . Even during the quieter months , the right property with a compelling offer can surged , with bookings in the first half of this year up approximately 65 % compared to the same time in 2019 . But you would be mistaken if you think Airbnb is just about tourism . In fact , many businesses require people to travel for meetings and events , making Airbnb an ideal solution for easy and accessible accommodation .
still perform well . Data shows that while the average occupancy for traditional rentals might linger around 35-50 %, well-managed Airbnb properties can see occupancy rates of 65-85 %. In my listings , we have learnt a few more tricks and strategies and our occupancy rates are even higher , achieving 80-95 % occupancy .
3 . Unique Experiences Drive Success
The success of an Airbnb investment hinges on more than just location ; it ’ s about offering a unique and memorable experience . Guests are no longer satisfied with just a place to sleep — they seek homes that provide a distinct local flavour . Properties that stand out with remarkable interior design , modern amenities , and thoughtful touches tend to perform better . For example , homes with stunning views , luxury furnishings , and added features like pools or hot tubs often achieve higher occupancy and rates . It ’ s about creating a space where guests can immerse themselves in the South African lifestyle .
38 REI MAGAZINE AUGUST