COMMERCIAL
New research from International Workplace Group , the world ’ s largest operator of flexible and hybrid workspace , has revealed the rising popularity of workcations among office workers , with three quarters ( 74 %) of workers viewing a ‘ work from anywhere policy ’ as a significant factor when considering a new job . The same number ( 75 %) said that the freedom of being able to work from anywhere boosts their job satisfaction .
This trend allows professionals to seamlessly blend business with pleasure , transforming their laptops from cubicle companions to beachside buddies . IWG ’ s unrivalled network coverage includes approximately 4,000 locations across more than 120 countries , and 83 % of Fortune 500 companies are amongst their growing customer base .
Many African destinations recognise the workcation trend ’ s potential and are actively developing themselves as workcation hubs . This includes partnering with flexible office space specialists like IWG which includes the Regus , SPACES and HQ brands in Africa . IWG provides workspaces with modern amenities , cutting edge technology and an all-inclusive working environment in popular workcation spots , enabling people to choose where they want to work . Some countries are now even offering visa options tailored for extended stays for those looking for a workcation .
Imagine working with the sound of waves lapping at your doorstep or gazing out at breathtaking sunsets from your balcony after a productive workday . Africa offers diverse workcation destinations , from luxurious beach resorts in Zanzibar to secluded eco-lodges nestled within national parks . Whether you seek the vibrant energy of Cape Town or the serenity of a secluded island getaway , Africa has a workcation setting to suit your preferences .
Workcations offer a win-win situation for both individuals and destinations . Professionals enjoy a refreshing change of scenery , leading to improved work-life balance and increased productivity . Destinations benefit from increased tourism revenue and longer visitor stays , injecting vibrancy into local communities through interaction with remote workers .
As remote work continues to grow , Africa is poised to become a leading workcation destination . The continent ’ s diverse landscapes , vibrant cultures , and increasing infrastructure offer the perfect blend of work and play for digital nomads and remote workers seeking a refreshing change . Africa can solidify its position as the ultimate work-leisure paradise by addressing internet access challenges and creating workcation-friendly environments .
Here are some examples of African hotspots currently attracting workcationers : South Africa : Cape Town boasts a vibrant workcation scene with various co-working spaces , cafes , and breathtaking scenery .
Morocco : Marrakesh has captivated travellers for centuries with its vibrant souks , stunning architecture , and rich cultural heritage . Now , thanks to a growing infrastructure to support remote work , it ’ s also gaining attention as a desirable workcation destination . It offers an enticing blend of tradition and modernity to hybrid workers looking to immerse themselves in a unique cultural experience .
Mauritius : This island paradise combines stunning beaches with reliable internet , making it ideal for those seeking a tropical workcation experience .
The ongoing shift in work culture has not only transformed professional attitudes but also broadened workers ’ horizons when choosing travel destinations . Eighty per cent stated that the availability of these policies has prompted them to consider destinations they previously wouldn ’ t have .
100 REI MAGAZINE AUGUST