RESIDENTIAL
7. Global Events Create Local Booking Surges
From Global Insights to Local Wins
RESIDENTIAL
7. Global Events Create Local Booking Surges
Event-Driven Demand:
• Beyoncé’ s 2025 world tour triggered a 620 % increase in Airbnb searches in concert cities.
• The 2024 Paris Olympics led to a doubling of listings within a year. Local Application Cape Town’ s annual events like:
• The Cape Town Cycle Tour
• International Jazz Festival
• New Year’ s Minstrel Carnival
• All drive spikes in bookings.
Investor Tip: Use Airbnb’ s“ custom price” tool to raise rates around events. Also, update your listing titles to include event keywords( e. g.,“ Perfect Stay for Jazz Festival!”).
From Global Insights to Local Wins
The global short-term rental industry is evolving fast and not just because of regulation. Travelers are staying longer, demanding more amenities, booking from more platforms, and rewarding hosts who adapt with higher revenue and loyalty. In South Africa, these shifts are already underway.
50 REI MAGAZINE APRIL 2025