AIR BNB
What’ s Brewing in Cape Town
6. The Platform Wars: Airbnb vs Vrbo vs Booking. com
AIR BNB
•
What’ s Brewing in Cape Town
• Cape Town’ s long-term rental market is tight, with vacancy rates below 2 % in many areas.
• STRs offer higher returns, tempting landlords away from long-term leases.
• With 23,500 + listings in the city, authorities are being pressured to act.
Investor Tip: Diversify your listings- have some Airbnb, some mediumterm( 1 – 3 months), and some student or multi-let accommodation to hedge against regulatory risk.
6. The Platform Wars: Airbnb vs Vrbo vs Booking. com
Big Moves
• Vrbo’ s cheeky billboard campaign outside Airbnb HQ called itself“ Airbnb’ s cooler twin.”
• Booking. com now attributes 35 % of its bookings to STRs, growing rapidly.
• Airbnb is doubling down on brand trust and experiences.
Why It Matters
• Many South African investors rely solely on Airbnb.
• Yet, Booking. com is growing fast in the STR market- and often attracts a different guest demographic( older, non-English-speaking, higherbudget).
• Vrbo focuses on entire-home rentals and family stays.
Investor Tip: Don’ t limit yourself to one platform. Cross-listing = more bookings, better revenue, and less dependency.
49