" Each crisis is an opportunity to come out stronger by applying the lessons learned to your business for the future . This may seem obvious , but it isn ’ t as easy as you may suppose . In good times , it is easy to forget these lessons and why you introduced certain practices in the first place . Then , when a shock hits , it becomes impossible to see a way out of the predicament without having these processes in place ."
to quickly find its feet when a shock hits and positions us to move nimbly to take advantage of opportunities .
These opportunities may be new or different from those of the past . It has become clear through the recent market shocks that to survive and stay strong , businesses need to move with the times . Companies cannot be inflexible and must consider innovative approaches to doing business .
It ’ s impossible to plan for the
unforeseen . Still , you don ’ t need to know the exact nature of a crisis to put sound measures in place to safeguard your business , ensure its sustainability and face the future with confidence .
DC Kemp Chief Financial Officer Atterbury
SA Real Estate Investor Magazine JUNE 2022 89