Real Estate Investor February 2021 February 2021 #131 | Page 14

strategic direction and field support . The franchisor , being Regus , which has developed a proven business formula as a result of 30 years of experience , the creator of the concept and still the global market leader to date , can grow the brand further by granting franchises to approved franchise partners ( franchisees ).”
“ However , franchising is not a onesize-fits-all solution ,” advises Van der Westhuizen . “ For a franchise to succeed , certain preconditions need to be in place , and by that , I mean business format franchising , a concept that goes beyond a product or service and encompasses the provision of a full range of initial and ongoing support services that guide franchisees towards business success .”
“ We are looking to rapidly expand our network through franchising , making an unprecedented investment opportunity available .”
Advantages of Franchising :
• Lower risk of failure and / or loss of investment in a proven franchise system .
• Gives ambitious businesspeople an opportunity to own their own business with the guidance & support of a successful business enterprise .
• The benefit of recognised & proven business system , trademarks , proprietary information & designs .
• Franchising is the ideal vehicle to grow the small business sector .
• Being part of a brand means that all franchises share the same / similar design and layout , the same product , the same service and product quality .
• Operational support from the franchisor in areas such as financing , sales , marketing , accounting , employee training and human capital management .
• Securing finance for a franchise is easier than financing an independent business . Good franchise support reduces risk for banks and investors .
10 FEBRUARY 2021 SA Real Estate Investor Magazine