growth strategy . IWG began spreading its franchise programme into Africa before Covid-19 hit , to meet rocketing demand for flexible , modern office space and access to services across the continent . Entering the market now , as an early adoption franchise partner , will enable you to diversify away from traditional industries and generate strong returns on franchise investments right from the start .
“ Flexible office space franchise is giving rise to a new set of variables that makes their model both recession-resistant and able to withstand the economic downturn effect of a global pandemic ,”
says Van der Westhuizen . “ The perfect franchise partners are multi-unit business owners with the skills and financial capability to develop their locations across Africa . And our franchisees would have the opportunity to own multiple centres in a geographical cluster over the development period .”
He adds : “ As you know , starting a business can be a lonely challenge and this is where franchising offers people the opportunity to be in business for themselves , but not by themselves . The franchisee owns his / her own business , but the franchisor remains in the picture , providing ongoing training ,
“ Hybrid working is becoming the new norm and , in our view , is here to stay .”
SA Real Estate Investor Magazine FEBRUARY 2021 9