20 . Always keep a close eye on costs because they creep up quickly . Go through every line item on your expenses column each month with the intention of reducing your costs by 10 %. free advice , free shipping . Give people more than they have any right to expect .
21 . You will never save yourself into success . Success comes from sales . Make sure you are always in selling mode and that every staff member in your company understands that sales is part of their role .
22 . Never accept “ That ’ s not my job ” from any of your staff and always model a humble , can-do approach .
23 . In every transaction with clients , throw in extra value , whether it is a free smile , extra convenience , support ,