METAVERSE
Real Estate Investor Magazine started our journey in September 2007 when we launched our first print magazine at a time when print ( and magazines ) ruled the media landscape choice for readers and advertisers , alongside TV and radio who ruled the viewership roost .
Print magazines have become a diminutive for audiences who have lost interest in paying for print products which have moved to the Internet .
New technology is finding new and advanced applications as the costs and methods of content distribution intersects with audience demands . Magazines no longer feature on traditional advertiser media schedules as online started to grow their piece of the advertising pie significantly over the last 13 years .
Today REImag has completely transformed from a print magazine into an interactive digital magazine and online platform and now into the metaverse . The digitalisation shift to online and specifically content marketing and now metaverse has been significant .
What is Digitalisation ? Digitalisation is the process of converting information into a digital format . The result is the representation of an object , image , sound , document or signal by generating a series of numbers that describe a discrete set of points or samples . The real estate software sector has been the biggest beneficiary of innovative PropTech that has made an impact in the markets .
What is PropTech ? Property technology is the application and integration of information technology and platform economics to real estate markets . Some goals of real estate technology include reducing paperwork as well as making transactions quicker , more efficient , and more secure .
“ People don ’ t have to meet in physical spaces to be together , to feel present , collaborate or brainstorm .”
From print to digitalisation and real estate to ‘ Proptech ’ to the metaverse has taken a dramatic shift . The metaverse moment first started in 1992 with Neal Stephenson ’ s sci-fi movie called ‘ Snow Crash ’ with the idea of the convergence of physical , augmented and virtual reality in an online space for people who wanted to escape the grim circumstances of a real world . Once a niche concept beloved of tech enthusiasts , the idea of a centralised virtual world , a “ place ” parallel to the physical world , has careened into the mainstream landscape this year .
SA Real Estate Investor Magazine DEC / JAN 2022 9