money to securing revenue , ultimately helping the company ’ s growth prospects . Procter says that changing the company ’ s entire business model to become self-sufficient was risky but has paid off in the long run . “ It made DigsConnect . com a very attractive , investable and profitable business ad we believe that investment should be seen as a tool for amplifying business growth rather than a tool for survival .”
PROPTECH IN AFRICA
Greg Ramsay-Keal , Cofounder and COO of DigsConnect . com , said : “ Many of the next generation of African leaders are pursuing their studies in the UK , Ireland , Canada , US and Australia , before returning home to Africa to grow the regional African economies and partake in nation building . It ’ s incredible to be a part of such a pivotal part of Africa ’ s development .”
“ Alexandria and I are committed to incredibly lean structures , so we didn ’ t want to raise more than
we needed to get to the next level of our company ' s execution plan - but we ended up being totally oversubscribed and had offers for more than 3x the round size . We ended up slightly increasing the round size to include as many investors as we could .”
“ Turning |
down |
potential |
investors , |
especially |
in |
the |
current global VC downturn , was |
very difficult . But COVID taught |
Greg and I the value of extreme |
fiscal discipline , and since then |
we ’ ve only ever raised and |
spent strictly what we need to |
hit our company goals . Massive |
growth must be predicated by |
sustainable |
unit |
economics ,” |
says Procter . |
|
|
Alexandria Procter Co-founder and CEO Digsconnect . com
SA Real Estate Investor Magazine AUGUST 2022 155