STUDENT ACCOMODATION
GAP IN THE MARKET
DigsConnect . com was created from the ground up by then 24-year-old student Alexandria Procter and cofounder Greg Ramsay-Keal to match landlords with students looking for accommodation . Alexandria and Greg started DigsConnect . com while they were both Student Representative Council members at the University of Cape Town , after Alexandria was being inundated with requests from students to help them find accommodation .
Spotting this gap in the market , Procter and Ramsay-Keal built the DigsConnect . com solution
to replace the antiquated system currently in place across the country . After initially raising R14 million , DigsConnect . com has now grown to become the largest provider of accommodation for students in Africa , helping students connect with potential housemates and rooms , centralising all types of ‘ digs ’ in one place and helping to ensure no student is homeless .
COVID CHALLENGES
During a tumultuous time for businesses over the pandemic , Alexandria and Greg switched focus from funding to ensuring the company could be selfsufficient . The plan for the business changed from raising
154 AUGUST 2022 SA Real Estate Investor Magazine