THE FUNDAMENTAL DIFFERENTIAL
As we return to a more interactive life , the fundamental differential has to be the experience that is offered within the bricks and mortar of the physical shopping centre . The values of an enlightened centre must be contained in the in-store , centre and entertainment experiential aspects .
Centres must therefore celebrate humanity , be emotionally intelligent , and hold a rich sense of life . In addition , personal touch , and an important relationship economy , underpinned by excellent service , customer knowledge , thoughtfulness and philanthropy are coming to the fore as people value these aspects highly after isolation and ongoing hard times .
Belinda Clur Managing Director Clur International
SA Real Estate Investor Magazine AUGUST 2022 111