DATA & ANALYTICS
From influencers to purchasers
Millennial women dominate property
Where women have long been the primary influencers in property purchasing decisions, they are now not just confident purchasers of their own residential homes but are increasingly building property portfolios.
This is nothing but one of the signs that women need not to first see a change in the system, but to take the power into their own hands and start occupying spaces that they have not been motivated to occupy.
According the customer relationship manager for Seeff North Coast, Chrissie Johnson statistics from Seeff’ s mortgage originator, further shows that there are more single women compared to men in their twenties purchasing property. The data shows a nearly 400 % jump from the 21-25 age group to the 26-30 age group, with sales to women peaking in the 31-35 age bracket.
After that, there is a gradual decline in the single name purchases as women get older. This means that it is predominantly millennial women who are purchasing. The older group statistics reflect a pattern of joint property purchasing when earnings rise, marriage occurs and when housing a family in larger sized properties with safe outdoor spaces.
According to Lightstone properties, the number of women buying
22 AUG 2021 SA Real Estate Investor Magazine