MASTER INVESTOR PROFILE
and that ' s why you need a strong team in your corner to give you a push when you need it most .
“ I was very fortunate to have three excellent business mentors who all played an invaluable role in my company ’ s success . Each of them were so generous with their time , expertise and guidance - especially in the beginning when I was starting out . I think it ' s very important for anyone starting a new business venture to look for the support of an experienced mentor . One day , I hope I can give back and play the role of mentor for another upcoming entrepreneur with a great business idea .”
“ I also believe good leadership is key in growing a business . As a fanatic rugby fan , I really admire Rassie Erasmus for what he managed to do with the Springboks when they were at their lowest two years before the World Cup . He set the audacious goal of winning the World Cup , and through great leadership and vision , he empowered Siya and the team to take charge of their own destiny .”
Where to from here ?
“ A mentor wisely taught me that building the best product means very little if you don ' t have an active distribution channel , so partnering and finding powerful distribution channels has always been a part of my strategy . We have some exciting news to share on this front . Preferental recently raised significant capital via a Series A funding round with our partner Imvelo Ventures . This allows us to invest further in technology to expand and improve our existing services . As part of this deal , we also acquired SAPIN ( SA Property Investors Network ); SA ’ s largest property investor network with over 80,000 engaged property investors . We are building an Ecosystem underpinned by technology to deliver not only property management services but also deliver an enhanced property investor experience , property education and a new initiative focusing on educating and creating job opportunities for the youth . We are also partnering with some of SA ’ s leading brands and respected industry associations as well as banking institutions to use innovative technology to unlock the value within a connected Ecosystem so we can partner with everyone who is aiming to improve the lives of those engaging in property within SA .”
“ We are currently building out Preferental 2.0 , which will provide a solution for real estate agents . Whereas before , our primary objective was servicing private landlords , now real estate agencies are approaching us wanting to use Preferental to build on the value proposition they offer to their clients . This is an exciting time for Preferental and we ’ re excited for the next phase of our journey .”
“ We are currently working towards providing a comprehensive management service on a simple digital platform so that landlords , corporates and real estate agents can scale their businesses and diversify income streams using our
12 MARCH 2022 SA Real Estate Investor Magazine