Design
checklist
Helps businesses broaden appeal
In a first for the UK, an
innovative check-list that
helps businesses have
the widest possible appeal
has been launched by
Eastbourne Designed for
All (EDA).
Based on the principles of Inclusive
Design [or Design for All], the checklist provides businesses with a simple
and effective means of ensuring that no
customer or user is lost because of their
inability to use the services or products
offered.
The check-list follows a year’s research
by EDA into the needs of consumers and
looks at such areas as whether products
are suitably packed, and clearly marked
with price, instructions and advice relevant
to children, seniors or disabled people.
Product display, ease of use of a product
and - critically - product design and
packaging are also criteria relevant for
some.
A list of service and services covers
such areas as the awareness of staff,
being alert to customers’ disabili