Ray White Now | Updated weekly Ray White Now | Vol 3 - 1 June 2020 | Page 12

Why is Ray White the market leader? 12% Top 10 groups - New online listing share January to April 2020 10% 10.5% 8% 6% 4% 5.0% 4.6% 2% 2.9% 2.4% 2.2% 1.7% 1.6% 1.6% 1.6% 0% Disclaimer: Online listing data based on new listings listed on domain.com.au, developments excluded, house and unit stock only. From January to April 2020 inclusive. We believe that we are the market leader because we have built market share during many periods of uncertainty. Maintaining faith in our ability to create competition for our sellers in all markets with relentless enthusisam has been our uniqueness. Our role is to be the “Competition Creators”. We understand that once your property has been sold your key question will be, “have we achieved the very best price possible in today’s market?” At Ray White, we do this by creating competition among potential buyers. In today’s market, there is a lot of information readily available to buyers through online research. Buyers assess this information and develop a perceived market value estimate and thereby creating a “ceiling” price. The only sure thing that can change a potential buyer’s mind and increase their offer price is the realisation there are others who desire the property and are prepared and willing to pay more. Creating competition is the best way to achieve an exceptional result for your property. Through the interplay of competition, it’s our aim to achieve a figure which we are happy to present to our sellers - a figure that is a reflection of the buyers competing for the property. This is what we call creating competition. That is how we profess to bring true value to our clients who are selling their property. 12