Ray White Now | Updated weekly Ray White Now | 26 May - Page 13

3. Unrivalled brand presence and media profile As Australia’s largest real estate group, supported by a dedicated and highly experienced team of news hounds in our PR team, we are able to generate maximum exposure for our customers. Our media exposure dominates all other brands in terms of publicity - which is the sweet spot. To put a price on the power of the media coverage we create, it was worth $85 million in April, and $120 million in March 2020. We have a dedicated team of highly experienced in-house journalists who can get your property the exposure that money can’t buy. Our profile in newspaper advertising and editorials - along with having the largest number of listings on realestate. com.au and domain.com.au - is huge. When a home is listed with Ray White, our clients are introduced to the national public relations service; a team that’s plugged into the Australian media and has the sole focus of achieving more exposure for the properties we sell, to the audience that matters most. Main: Ray White Managing Director, Dan White on Today Show. Top right to bottom: 1. Ray White Auctioneer drops the gavel at recent onsite auction on 7 news. 2. Print Article - Courier Mail, Brisbane, 23 May 2020. 3. Stephen Dullens on 7 News. 4. Ray White Managing Director, Dan White on Chanel 9 News. 13