Ray White Now | Updated weekly Ray White Now | 26 May | Page 13

3. Unrivalled brand presence and media profile
As Australia’s largest real estate group, supported by a
dedicated and highly experienced team of news hounds
in our PR team, we are able to generate maximum
exposure for our customers.
Our media exposure dominates all other brands in terms
of publicity - which is the sweet spot.
To put a price on the power of the media coverage we
create, it was worth $85 million in April, and $120 million
in March 2020.
We have a dedicated team of highly experienced in-house
journalists who can get your property the exposure that
money can’t buy.
Our profile in newspaper advertising and editorials - along
with having the largest number of listings on realestate.
com.au and domain.com.au - is huge.
When a home is listed with Ray White, our clients are
introduced to the national public relations service; a team
that’s plugged into the Australian media and has the sole
focus of achieving more exposure for the properties we
sell, to the audience that matters most.
Main: Ray White Managing Director, Dan White on Today Show. Top right to bottom: 1. Ray White Auctioneer drops the gavel
at recent onsite auction on 7 news. 2. Print Article - Courier Mail, Brisbane, 23 May 2020. 3. Stephen Dullens on 7 News.
4. Ray White Managing Director, Dan White on Chanel 9 News.
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