Ray White Now | Updated weekly Ray White Now | 26 May | Page 10

Why is Ray White
the market leader?
12%
Top 10 groups - New online listing share
January to April 2020
10%
10.5%
8%
6%
4%
5.0%
4.6%
2%
2.9%
2.4%
2.2%
1.7% 1.6% 1.6% 1.6%
0%
Disclaimer: Online listing data based on new listings listed on domain.com.au, developments excluded,
house and unit stock only. From January to April 2020 inclusive.
We believe that we are the market leader because we have
built market share during many periods of uncertainty.
Maintaining faith in our ability to create competition for our
sellers in all markets with relentless enthusisam has been
our uniqueness.
Our role is to be the “Competition Creators”. We
understand that once your property has been sold your
key question will be, “have we achieved the very best price
possible in today’s market?” At Ray White, we do this by
creating competition among potential buyers.
In today’s market, there is a lot of information readily
available to buyers through online research. Buyers assess
this information and develop a perceived market value
estimate and thereby creating a “ceiling” price.
The only sure thing that can change a potential buyer’s
mind and increase their offer price is the realisation there
are others who desire the property and are prepared and
willing to pay more.
Creating competition is the best way to achieve an
exceptional result for your property. Through the interplay
of competition, it’s our aim to achieve a figure which
we are happy to present to our sellers - a figure that is a
reflection of the buyers competing for the property.
This is what we call creating competition. That is how we
profess to bring true value to our clients who are selling
their property.
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