Ray White Now New Zealand - September Edition - Page 26

2 . Generating buyer enquiry
Being one of the largest real estate groups in the country has direct advantages for our sellers . Our ability to target the largest pool of buyers within a campaign is a strength which you can be confident will assist us in delivering the best possible result for you . In the current market conditions , it ’ s critical to target the broadest possible audience and to be as efficient as possible in tailoring appropriate messaging to your potential buyers . After all , our focus is to seek out the buyer for your property that will pay more than everyone else .
We do this by having the greatest number of relationships with buyers in the market today . Combine our relationships with our use of technology , we can engage with buyers on a level that will ensure we can find the premium buyer for your property .
Our 119 years of real estate experience has enabled us to understand that a catalyst for creating competition is leveraging the local community and our data shows that in some cases , up to 60 per cent of property purchasers come from neighbours and their friends .
Ray White Concierge can communicate to property owners in surrounding streets , positioning your property to ensure that it is at the centre of our communities ’ attention . With our dedicated team of 100 + Ray White Concierge specialists , in coordination with our appointed agent , can deliver a layered community communication program including telephone calls , SMS and email , ensuring that the most influential people are alerted early to the sale of your property .
In addition to our ability to target broad audiences , Ray White Concierge , our communication specialists , unique to Ray White , can target one of the most influential audiences , our local communities .
This chart compares the number of online enquiries made through Ray White websites from 2019 , 2020 and 2021 . It shows online enquiries are 6.26 per cent above levels at
# Online Enquiries / 28 days
80k 70k 60k 50k 40k 30k 20k 10k
the same time last year . Mar Apr May Jun Jul Aug Sep Oct
2019 2020 2021 Source : Ray White Online Analytics