Ray White Now New Zealand - October Edition - Page 27

2 . Generating buyer enquiry 3 . Unrivalled brand presence and media profile
Being one of the largest real estate groups in the country has direct advantages for our sellers . Our ability to target the largest pool of buyers within a campaign is a strength that you can be confident will assist us in delivering the best possible result for you . In the current market conditions , it ’ s critical to target the broadest possible audience and to be as efficient as possible in tailoring appropriate messaging to your potential buyers . After all , our focus is to seek out the buyer for your property that will pay more than everyone else .
We do this by having the greatest number of relationships with buyers in the market today . Combine our relationships with our use of technology ; we can engage with buyers on a level that will ensure we can find the premium buyer for your property .
In addition to our ability to target broad audiences , Ray White Concierge , our communication specialists , unique to Ray White , can target one of the most influential audiences , our local communities . Our 119 years of real estate experience enables us to understand that a catalyst for creating competition is leveraging the local community . Our data shows that up to 60 per cent of property purchasers come from neighbours and their friends in some cases .
Ray White Concierge can communicate to property owners in surrounding streets , positioning your property to ensure it is at the centre of our communities ’ attention . Our dedicated team of 100 + Ray White Concierge specialists , in coordination with our appointed agent , can deliver a layered community communication program including telephone calls , SMS and email , ensuring that the most influential people are alerted early to the sale of your property .
As Australasia ’ s largest real estate group , we are supported by a dedicated and highly experienced team of newshounds in our PR team who work seven days a week . The team excels at winning “ earned media ”, the exposure that money cannot buy ; it must be earned .
Our media exposure dominates all other brands in terms of publicity - which is the sweet spot . Our profile in newspaper advertising and editorials along with a large number of listings on oneroof . co . nz , realestate . co . nz and trademe . co . nz / property - is also huge .
To put a price on the power of our media coverage , in September , the Ray White Group as a whole achieved more than NZ $ 47,702,42 worth of earned media mentions in print , online , radio and TV , according to iSentia , our media intelligence agency , with a potential reach of 41,123,407 people . That ’ s free publicity for the group and all its members .
Our experienced in-house journalists can get your property the exposure that money can ’ t buy . When a home is listed with Ray White , our clients are introduced to the national public relations service ; a team that ’ s plugged into the New Zealand media and has the sole focus of achieving more exposure for the properties we sell to the audience that matters most .
4 . Deep data set
In times of uncertainty property sellers need facts , not media speculation , to be able to create informed decisions . Whether that be a decision to list your property on the market or to be in touch with realtime market conditions . The reliance on data and proof points has never been more important for good decision making . As the most successful real estate group in Australasia , we have access to the largest pool of up to date information available and have the experience to help you analyse relevant data to help you make the right decision .
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