Ray White Now New Zealand 29.6.2020 Version 6 - 29 June 2020 - Page 14
Why is Ray White considered in so
many markets to be the leader?
Lower South Island
Upper South Island
Lower North Island
Central North Island
We believe that we are the market leader in many markets
because we have built market share during many periods
of uncertainty. Maintaining faith in our ability to create
competition for our sellers in all markets with relentless
enthusiasm has been our uniqueness.
Our role is to be the “Competition Creators”. We
understand that once your property has been sold your
key question will be, “Have we achieved the very best price
possible in today’s market?” At Ray White, we do this by
creating competition among potential buyers.
In today’s market, there is a lot of information readily
available to buyers through online research. Buyers assess
this information and develop a perceived market value
estimate, thereby creating a “ceiling” price.
The only sure thing that can change a potential buyer’s
mind and increase their offer price is the realisation there
are others who desire the property and are prepared and
willing to pay more.
Creating competition is the best way to achieve an
exceptional result for your property. Through the interplay
of competition, it’s our aim to achieve a figure which
we are happy to present to our sellers - a figure that is a
reflection of the buyers competing for the property. This is
what we call creating competition. That is how we profess
to bring true value to our clients who are selling their