Ray White Now | MARCH 2021 - Page 12

12 MARCH EDITION
Demand Our record result for February was clearly driven by our record volume of buyer demand . Across all of our metrics , demand was up .
The initial buyer metric we take into consideration is the number of buyers viewing properties online . Over the past 28 days ( to 8 March ,
2020 ) we have seen over 5.27 million views across our Ray White websites . This is 65 per cent higher than this time last year . This has resulted in over 57,691 enquiries being sent , a volume which is 35.1 per cent higher than the same period last year .
The demand hasn ’ t stopped at online activity . Across our auctions since 1 January , we recorded an average of 7.1 registered bidders per auction and of these bidders an average of 3.9 were actively bidding . Vendors who proceeded to auction were rewarded with 11.78 per cent more under the hammer than the highest offer prior ( refer to Chart 4 ).
Chart 3 : Online enquiries
This chart compares the number of online enquiries made through Ray White websites from 2018 , 2019 and 2020 . It shows online enquiries are 35.1 per cent above levels at the same time last year .
# Online Enquiries / 28 days
90k 80k 70k 60k 50k 40k 30k 20k 10k
Jul Aug Sep Oct Nov Dec Jan Feb Mar
2018-19 2019-20 2020-21 Source : Ray White Online Analytics
Chart 4 : Bidding by month
The chart illustrates that the average number of registered bidders per auction has been increasing through 2020 to 8 February 2021 .
Jul Jan
Aug Mar
Sep May
Oct
Nov Sep
Dec Nov
# # / / 28 28 days
Jan Jan
Feb Mar
109 98 8
7 7 6
6 5 4 3 2 1
Feb
Apr
Jun Jul Aug
Oct
Dec
Feb
Avg . Active Bidders per Auction
Avg . Reg . Bidders per Auctio Source : Ray White EARS Auction Reporting System