12 JANUARY EDITION
Demand Our record result for December was clearly driven by our record volume of buyer demand . Across all of our metrics , demand was up .
The initial buyer metric we take into consideration is the number of buyers viewing properties online . Over the past 28 days ( to 10 January ,
2020 ) we have seen over 2.81 million views across our Ray White websites . This is 56 per cent higher than this time last year . This has resulted in over 44,726 enquiries being sent , a volume which is 32 per cent higher than the same period last year .
The demand hasn ’ t stopped at online activity . Across our auctions over December we saw an average of 5.2 registered bidders per auction and of these bidders an average of 3.1 were actively bidding at these auctions . These levels are some of the strongest we have seen all year ( refer to Chart 4 ).
Chart 3 : Online enquiries
This chart compares the number of online enquiries made through Ray White websites from 2018 , 2019 and 2020 . It shows online enquiries are 22 per cent above levels at the same time last year .
# Online Enquiries / 28 days
70k 60k 50k 40k 30k 20k 10k
Jul Aug Sep Oct Nov Dec Jan
2018-19 2019-20 2020-21 Source : Ray White Online Analytics
Chart 4 : Bidding by month
The chart illustrates that the average number of registered bidders per auction has been increasing through 2020 to 11 January 2021 .
# / 28 days
Aug
Sep
Oct
Nov
Dec
Jan
7.0 6.0 5.0 4.0 3.0 2.0 1.0
Avg . Active Bidders per Auction
Avg . Reg . Bidders per Auctio Source : Ray White EARS Auction Reporting System