STRATEGY COUNTS
Crucially, Coulson says the current market environment is not one of scarcity, save for a few select price pockets.
“ Listing volumes remain high by historical standards. Plenty of stock remains available to buyers, and that abundance is an important reality for sellers. The current advantage is not scarcity-driven but rather being differentiated within a populous market.
“ Sellers who assume scarcity is the primary lever for price appreciation will find success instead flows from clarity of the value proposition and campaign execution.”
What does that mean in practice?
HOW TO SELL NOW
Presentation matters more than ever. When buyers have options, the property that tells the clearest, most compelling story wins attention. Simple interventions that reduce friction for buyers( access, staging, current information) raise the probability of converting interest into offers.
Geography also matters. Regional New Zealand continues to carry the weight in this economic cycle. Elevated commodity prices and a lower exchange rate have supported many primary sectors, and that resilience is reflected in local housing demand in many provincial centres.
Cities, meanwhile, are rebalancing: some suburbs show improving buyer appetite, while others remain lacklustre. Coulson says the diversity of outcomes across our regions reinforces the case for market-specific strategies rather than broad-based national assumptions.
RAY WHITE NOW NEW ZEALAND | 8