Ray White Now | February 2021 | Page 4

04 FEBRUARY EDITION

2021 KICKS OFF WITH A BANG

SUMMARY
• Record breaking January results .
• Now is a good time to list given light stock levels .
January is normally one of our quietest months of the year . It ’ s typically a seasonal time and it ’ s very difficult to put a judgement on supply and demand . But in our first month of 2021 , we wrote a total of $ 4.15 billion in unconditional sales across Australia and New Zealand , up a staggering 43 per cent on the year prior . In Australia alone , we recorded almost $ 3 billion in sales , up 49 per cent . Ray White Group across New Zealand saw a significant rise in property sales for January 2021 . The overall volume lifted to just under $ 1 billion worth of sales , which is an increase of more than 50 per cent on the same time last year .
This huge increase in sales results in January occurred as the number of new listings eased slightly on the prior year but strong buyer demand resulted in an extremely high proportion of stock continuing to be sold .
Buyer activity has actually increased dramatically over January . Our first real auctions in recent weeks have produced some outstanding results . In January we saw a 50 per cent increase in the number of auctions booked to 625 with a clearance rate of 66 per cent nationally . Prices achieved under the hammer were on average 11.15 per cent higher than the highest offer pre- auction . We are very proud of that fact our total share of auctions across Australia and New Zealand has reached 25 per cent and we can confidently claim that we are the number one ranked competitor creator in Australasia .
The year 2021 has kicked off with continuing gusto - record-breaking buyer metrics , such as loan preapprovals , open for inspection numbers , registered auction bidders , online enquiries and so on . These metrics continue to give us confidence the current extraordinary momentum will endure well into 2021 , especially as our central bank continues to forecast very low

“ The year 2021 has kicked off with continuing gusto - record-breaking buyer metrics .”