12 FEBRUARY EDITION
Demand Our record result for December was clearly driven by our record volume of buyer demand . Across all of our metrics , demand was up .
The initial buyer metric we take into consideration is the number of buyers viewing properties online . Over the past 28 days ( to 8 February ,
2020 ) we have seen over 4.27 million views across our Ray White websites . This is 47.7 per cent higher than this time last year . This has resulted in over 55,899 enquiries being sent , a volume which is 34 per cent higher than the same period last year .
The demand hasn ’ t stopped at online activity . Across our auctions since 1 January , we recorded an average of six registered bidders per auction and of these bidders an average of 3.3 were actively bidding . Vendors who proceeded to auction were rewarded with 11.42 per cent more under the hammer than the highest offer prior ( refer to Chart 4 ).
Chart 3 : Online enquiries
This chart compares the number of online enquiries made through Ray White websites from 2018 , 2019 and 2020 . It shows online enquiries are 34 per cent above levels at the same time last year .
# Online Enquiries / 28 days
80k 70k 60k 50k 40k 30k 20k 10k
Jul Aug Sep Oct Nov Dec Jan Feb
2018-19 2019-20 2020-21 Source : Ray White Online Analytics
Chart 4 : Bidding by month
The chart illustrates that the average number of registered bidders per auction has been increasing through 2020 to 8 February 2021 .
# / 28 days
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
Jan |
Feb |
9 8 7 6 5 4 3 2 1
Avg . Active Bidders per Auction
Avg . Reg . Bidders per Auctio Source : Ray White EARS Auction Reporting System