Ray White Now | Back to Basics Real Estate Edition 70 | Page 2

A message from our chief executive

Dear Property Owner ,
With temperate real estate conditions – striking a balance between buyers ’ and sellers ’ interests – residential stakeholders are making the most of a more predictable property climate , as reflected by the current activity level across our Ray White network .
In-house , we continue to outperform national industry benchmarks , with sales volumes rising 25.1 per cent and our salespeople achieving a total value of property sold 26.7 per cent higher than the same period last year .
These results are underpinned by an emphasis on the core principles of buying and selling , as our teams prioritise a ‘ back to basics ’ approach in real estate to deliver outstanding outcomes across New Zealand ’ s marketplace .
Sellers have more choice , and some seriously quality listings to choose from . At the same time , lending conditions are better than they have been , with banks becoming increasingly competitive in the mortgage lending business .
The former - choice - is usually a significant barrier for sellers , as New Zealand ’ s dwelling supply remains notoriously in deficit and scarcity , particularly for luxury residences . With this dynamic at bay , sellers have had ample opportunity to peruse listings for a new nest .
Those in the market right now are serious , typically moving for career , family , finance , or lifestyle , and they want to buy and sell under the same market conditions . Nevertheless , activity remains restrained by affordability , compounded by an anticipated increase in unemployment .
This includes a priority on client relationships and customer service , investment in the professional development of our people , and effective utilisation of traditional marketing methods alongside modern techniques and digital innovation .
As we move into a more predictable and seasonal landscape , decision-making becomes much easier for stakeholders , and consistency is currently a key draw as we leverage the fundamentals of supply and demand . Supply , being an excellent dashboard of current listings versus a low level of new building activity .
So long as affordability remains a focus , we expect a continued slowing in the once-rapid escalation of property values . The silver lining for sellers being that buyers have become more comfortable taking the ‘ sticker price ’ of properties at face value , providing a good starting point for negotiations .
Eager to help their properties stand out , we are seeing sellers become more strategic in their sales approach . They are interested in targeted marketing strategies and capable professionals with the know-how , tools , and networks to get good results .
Photo : 39 Maungakiekie Avenue , Greenlane | Proudly marketed by Dean Tuffley , Ray White Mt Eden