3 . UNRIVALLED BRAND PRESENCE AND MEDIA PROFILE
As Australasia ’ s largest real estate group , supported by a dedicated and highly experienced team of news hounds in our PR team , we are able to generate maximum exposure for our customers .
Our media exposure dominates all other brands in terms of publicity - which is the sweet spot .
Our profile in newspaper advertising and editorials - along with having the largest number of listings on realestate . com . au and domain . com . au - is huge .
To put a price on the power of the media coverage we received $ 54 million worth of earned media mentions across print , online , radio and TV in October , according to the iSentia media intelligence service .
We have a dedicated team of highly experienced in-house journalists who can get your property the exposure that money can ’ t buy .
When a home is listed with Ray White , our clients are introduced to the national public relations service ; a team that ’ s plugged into the Australian media and has the sole focus of achieving more exposure for the properties we sell , to the audience that matters most .
The List in The Weekend Australian newspaper is the only national glossy property magazine which showcased some of our stock for sale across the country .
4 . GENERATING BUYER ENQUIRY
Being the biggest real estate group in the country has direct advantages for our sellers . Our ability to target the largest pool of buyers within a campaign is a strength which you can be confident will assist us in delivering the best possible result for you . In the current market conditions , it ’ s critical to target the broadest possible audience and to be as efficient as possible in tailoring appropriate messaging to your potential buyers . After all , our focus is to seek out the buyer for your property that will pay more than everyone else .
We do this by having the greatest number of relationships with buyers in the market today . Combine our relationships with our use of technology , we can engage with buyers on a level that will ensure we can find the premium buyer for your property .
In addition to our ability to target broad audiences , Ray White Concierge , our communication specialists , unique to Ray White , can target one of the most influential audiences , our local communities . Our 118 years of real estate experience has enabled us to understand that a catalyst for creating competition is leveraging the local community and our data shows that in some cases , up to 60 per cent of property purchasers come from neighbours and their friends .
Concierge is able to communicate to property owners in surrounding streets , positioning your property to ensure that it is at the centre of our communities ’ attention . With our dedicated team of 100 + Ray White Concierge specialists , Concierge in coordination with our appointed agent , can deliver a layered community communication program including telephone calls , SMS and email , ensuring that the most influential people are alerted early to the sale of your property .
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