Ray White Now | 23 November 2020 - Vol. 28 | Page 13

RAY WHITE THE MARKET LEADER

We believe that we are the market leader because we have built market share during many periods of uncertainty . Maintaining faith in our ability to create competition for our sellers in all markets with relentless enthusiasm has been the differentiator .
Our role is to be the “ Competition Creators ”. We understand that once your property has been sold your key question will be , “ have we achieved the very best price possible in today ’ s market ?” At Ray White , we do this by creating competition among potential buyers .
In today ’ s market , there is a lot of information readily available to buyers through online research . Buyers assess this information and develop a perceived market value estimate and thereby create a “ ceiling ” price .
The only sure thing that can change a potential buyer ’ s mind and increase their offer price is the realisation there are others who desire the property and are prepared and willing to pay more .
Creating competition is the best way to achieve an exceptional result for your property . Through the interplay of competition , it ’ s our aim to achieve a figure which we are happy to present to our sellers - a figure that is a reflection of the buyers competing for the property .
This is what we call creating competition . That is how we profess to bring true value to our clients who are selling their property .
Top 10 groups - New online listing share October 2020
12 %
10 %
10.4 %
Ray White Competitor
8 %
6 %
4 %
4.3 % 4.0 %
2 %
2.6 %
2.5 %
1.9 % 1.9 % 1.9 %
1.7 %
1.5 %
0 %
Disclaimer : Online listing data based on new listings listed on domain . com . au , developments excluded , house and unit stock only . Based on Period of October 2020 .
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