Luxury Brand Management Innovation
MDes
Careers
In the corporate world, luxury
brand managers oversee the
development of products and
high-end services. They also
have a significant strategic
role in continuously improving
the customer experience and
re-invigorating the band promise. potential for higher levels of
engagement and participation.
You will progress through the
various stages needed to turn
a luxury brand into a ‘lived’
experience, providing insightful
thinking and practical strategies
into what makes a luxury brand
‘high value’.
The Course
This course explores the
development of high value
services and luxury brands on
a global scale. The course benefits from the
research interests of existing
Ravensbourne staff, including
the impact of ethical issues on
luxury brand perception, and
the role of digital strategies
in diversifying luxury brands.
Students will also have the
opportunity to work closely
with other MDes students,
particularly on Service
Design Innovation and
Service Design Management.
Luxury Brand Management
Innovation requires sensitivity
to customer perceptions of
established aesthetics and the
Duration:
1 year full-time
2 years part time
Term starts:
September 2019
Entry requirements:
89
How to apply:
90
Luxury Brand Management Innovation focuses on managing the
relationship between luxury brands, high value services and
consumer behaviour. Students will analyse established brands
and the process of repositioning them.
For more information
ravensbourne.ac.uk/luxury-brand-
management-innovation-mdes
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